Homepage Versions
Four design directions for the ARKRAFT landing page. Each targets the same audience — hedge fund managers, quant firms, institutional investors — through a different lens.
Version 1 — Clinical White
Design intent: 2001: A Space Odyssey
Clinical, surgical white. Geometric sans + monospace typography. Single red accent (HAL's eye). Borders-only depth strategy. The confidence of a system that doesn't need color to sell itself. Features a side-by-side workflow compression comparison and an animated agent knowledge feed.
Appeals to: quant teams who value precision and data density.
Version 2 — Editorial Authority
Design intent: Rogo.ai meets Financial Times
Atmospheric hero photography with serif display headlines (Playfair Display). Alternating image/text feature blocks. Dark enterprise section. Bold problem-framing stat. Testimonial. The weight of editorial design applied to a platform pitch — institutional, warm, authoritative.
Appeals to: senior decision-makers (CIOs, partners) who read the FT over Bloomberg.
Version 3 — The Terminal
Design intent: Two Sigma meets Linear
Full dark mode. The page IS the product — features presented as live UI panels with real data, signal tables, and execution monitors. Stats-led hero with rotating metrics (like Two Sigma's '700+ PhDs'). Subtle grid background. Ultra-low contrast borders. The site feels like you're already inside the platform before you've signed up.
Appeals to: quant developers, systematic traders, and technical PMs who live in terminals.
Version 4 — The Carousel
Design intent: Information density through motion
Carousel-heavy design that packs maximum information into minimal scroll. Hero cycles through 4 value propositions with crossfade and progress bars. Stats marquee scrolls continuously. Platform capabilities use a tab carousel with auto-advance. Use cases in a slide carousel. Before/after comparisons scroll as a reverse marquee. Motion creates density without clutter.
Appeals to: everyone — the most complete pitch in the least scroll depth.
Version 5 — The Fiduciary
Design intent: Vanguard Institutional meets BlackRock Aladdin
Quiet authority for US asset managers. No animations, no live data, no carousels — static credibility. Generous whitespace, annual-report pacing, compliance-first messaging. Speaks the language of fiduciary duty: audit trails, IPS enforcement, SEC readiness, GIPS-verified reporting. The video is buried below pricing — this audience reads before they watch.
Appeals to: US asset managers, RIAs, pension fund allocators, endowment CIOs — anyone who answers to a board.
Platform — UX Components
Full product interface with Manager / Quant density toggle
Four modules — Research, Alpha Generation, Portfolio Construction, and Trading — inside a shared shell with sidebar navigation. Each module adapts between Asset Manager (narrative, chart-first) and Quant Trader (dense, table-first) views via a single toggle.
Architecture Demo — L0 to L4
Interactive walkthrough of the Arkraft five-layer stack
Click through each layer from Configuration to Application. “Trace a Trade” animates a single security (NVDA) flowing through all five layers — from ID resolution to order fill. Designed to help potential customers understand how the system works.
Demo — Agent Transparency Components
Reusable components for surfacing agent reasoning
Four core components that answer “what EXACTLY made the agents do what they did?” — Decision Traces, Signal Provenance chains, Agent Reasoning panels, and Activity Timelines. Each shows the full reasoning chain with expandable detail at every step.
Insights — Research & Engineering Blog
Inspired by Two Sigma's insights page
Deep dives into regime detection, self-healing pipelines, execution optimization, and AI-driven alpha generation. Category-filtered index with featured articles and a clean editorial reading experience.